Norfolk and Suffolk Victim Care are a victim support service jointly funded by the Police and Crime Commissions of Norfolk and Suffolk. We were commisioned by communications agency Jump to design the new brand identity and website for their client in late 2017. Accessibility was not part of the original project scope but after our initial consultation was determined to be a key requirement to maximise user engagement.
The client wanted to use an open source content management system and WordPress was selected as the most suitable solution for budget requirements and features. We designed the website in parallel with the brand identity, ensuring that the identity didn’t create any barriers to the usability of the website.
7 initial identity concepts were designed to appeal to their audience and the selected version went through a number of revisions to ensure that it worked seamlessly across their product portfolio. Website wireframes were created and then styled in line with the new identity before being tested. Early testing allowed us to ensure that the design didn’t create any barriers to access – extremely important when dealing with clients who may be vulnerable or in danger.
A full design specification was produced for delivery to the client’s preferred developer, and we continue to support them throughout the development process. After approval of the brand identity, we created detailed style guides and are currently designing a range of print assets and use cases for addition to the document for final delivery.