We were commissioned by the Cultivate Safety team to redesign their digital identity guidelines and WordPress website in 2016. All if their digital products needed to be Section 508 Compliant (US accessibility standard) and they selected Accessible Design after been impressed with previous work that we had delivered for a client. They wanted the website to be light and friendly, breaking up what would otherwise be dull safety information into bitesize chunks and adding custom illustrative/animated graphics assets to their archive.
We worked closely with the clients in-house development and usability teams to map a wide range of user journeys and plan information architecture before commencing the design of the interface. Iterating through multiple website designs we produced style guides for all content types, then produced a master document containing all styles to be used in their digital portfolio moving forward.
One of the major features of the website was a custom asset creator, allowing clients to generate safety guidance posters to be used in hazardous environments. Feeback told them that clients were reluctant to use existing materials that did not represent their own farm’s staff ethnicity or preferred machinery brand. We proposed to solve this issue by creating nearly 100 vector illustrations with variable skin tone and machinery colour, allowing the client to specify their preferred options and then download. We also overhauled their hazard symbol library to bring them in line with the new digital identity that we designed.
Finally, we designed and produced 3 45 second animations outlining the correct method to lift objects, climb and bend while working. These were embedded in the site and publicised through internal communications channels to clients.
We produced detailed design specifications for delivery to their on house development team, as well as libraries of new image and icon assets created for the project. The client has seen a marked increase in downloads for their safety posters following the implementation of our customisation system.