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accessibility for brands 2018-02-19T15:01:51+00:00

Accessibility for brands, People come in all shapes and sizes download
our e-book below to find out more.

  • Accessibility statement – For your website Included.
  • Disability and the research behind it.
  • Accessibility guidelines for your business
  • Innovation – How to sell more to a wider audience
  • Accessibility what is it
  • Disability and the facts
  • How we can help you.
  • Includes free disability website audit voucher.

Buy our long-awaited accessibility for brands compliance report and claim your free website disability audit 


What is accessibility for brands

Accessibility means access. It refers to the ability for everyone, regardless of disability or special needs, to access, use and benefit from everything within their environment. It is the “degree to which a product, device, service, or environment is available to as many people as possible.” Wikipedia

Accessibility was founded on the principles of Universal Design

The goal of accessibility was to create an inclusive society for people with physical, mobility, visual, auditory or cognitive disabilities. This means everyone has equal access to perceive, understand, engage, navigate and interact with all elements of the physical and digital world.

Why is accessibility important

Accessibility is an immensely important effort. Individuals and organizations with different functions will find different reasons to adopt accessibility.

Accessibility is the right thing to do

Accessibility represents an important step toward independence for individuals with disabilities. Accessible web pages provide access to fundamental government services and information such as tax forms, social programs, and legislative representatives. Accessible web pages also make possible a broader range of employment and educational opportunities by providing added means of communication. In addition, accessibility allows users with disabilities to participate in day-to-day activities many of us take for granted, such as reading a newspaper or buying a gift for a loved one.

Accessibility is the law

With new national requirements in the United States, Canada, and the European Union, and more to come in the near future, there are numerous legal mandates for accessibility. These policies will likely expand in scope. In the United States, for instance, Section 508 of the U.S. Rehabilitation Act sets standards for web pages designed or maintained by federal agencies. State and local governments as well as educational and nonprofit institutions around the United States are considering their own accessibility policies. For example, the University of Wisconsin at Madison adopted an Accessibility Policy requiring all pages published or hosted by the university to conform to all WCAG Priority One and Two checkpoints.

Accessibility offers benefits for all users

As with many improvements intended for individuals with disabilities, the enhancements of accessible design offer benefits for all users of the web. Anyone who has pushed a shopping cart out of a grocery store can attest to the value of automatic doors and ramps cut into curbs. Similarly, accessible web pages are often easier to read, easier to navigate, and faster to download.

Accessibility uses innovative technology

Accessible design is based on the premise that web pages must work with a broader range of browsers than only Mozilla Firefox or Internet Explorer. A page must be accessible whether using a screen reader, a refreshable braille display, or a head pointer. Making pages work in nonstandard browsers often makes them available to other consumer Internet devices, such as mobile phones or handheld personal digital assistants (PDAs). The techniques of accessibility are based on recent technologies and design strategies. Older, static HTML designs often intermix content with formatting on web pages. Accessibility guidelines encourage the separation of formatting from content through the use of cascading style sheets (CSS) to allow more flexible use of content and easier implementation of more powerful dynamic models

Accessibility creates market opportunity

Accessibility for brands offers the potential for organizations and businesses to reach new customers and new markets. As additional accessibility policies are adopted, the need among government and educational institutions for goods and services that support accessibility policy is growing. In the United States, businesses providing goods and services to the government via the web or other information technology should understand Section 508. Businesses that understand accessibility and comply with Section 508 have a strong market advantage, which is multiplied as local governments implement new policies

Accessibility Standards

Accessibility standards help designers and developers of web content identify and address accessibility issues.

The Web Content Accessibility Guidelines for brands (WCAG) 2.0 from the World Wide Web Consortium (W3C) represents the next generation of guidelines for accessible design. This standard consists of 12 guidelines, each with three checkpoint levels for individual success criteria for web developers to meet: Level A, Level AA, and Level AAA

In individual countries, national standards are increasingly common. Section 508 of the U.S. Rehabilitation Act is based on WCAG 1.0 Priority One checkpoints. These same checkpoints serve as the basis for standards in Australia, Canada, and many other countries. Standards developed more recently are utilizing WCAG 2.0 as the basis, including Germany and Japan, and other standards in development are expected to utilize WCAG 2.0


We’ve worked with some great companies over the years.

Check out what some of our customers say about us:

Accessible Design is by far the best and most reliable design studio we have ever worked with


We have worked with accessible design on numerous accessible consultancy and design projects. they are our go-to design team in the UK.

Home Office

After commission accessible design to deliver our brunswick product and brochure designs. We can say we wont use anyone else again. over 25% ROI. Cant thank the team at accessible design enough.


We are very pleased with our new website. It was a complex project one accessible design executed and delivered to perfection.

Norfolk Victim Care